Post by account_disabled on Dec 20, 2023 6:02:35 GMT
The task sounded clear. To verify whether social networks have a positive effect on positions in search engines. How did a little experiment with three blog articles and the evolution of the positions of selected keyword datasets before and after the Facebook campaign? Case study: Facebook's impact on SEO Case study - Facebook's impact on SEO The question about the influence of social networks on SEO in the Google search engine was answered by its representative Gary Illyes during a hangout with Czech SEO consultants in the spring of this year.
His answer was C Level Executive List short - NO. Gary Illyes - Basically we dont And reason? Signals from social networks (such as likes, comments or shares on Facebook) are not controlled by Google itself and are therefore unreliable in the long term (Google cannot influence any changes, etc.). But we at Taste like to verify the theory in practice (and in the Czech market we also have to take into account the Seznam search engine) and that's why we decided to test the hypothesis. Since Facebook is still among the most used social networks in the Czech Republic, we chose it for the experiment.
The result was what we all expected. The experiment did not confirm the influence of social networks on SERP positions . But let's start right from the beginning. For the experiment, we used an article on the blog of one of our clients and two articles from our company blog sunitka.cz ( Company Profile on Instagram and Instagram Features ). All 3 articles had about the same course of testing, and also about the same results. Let's take a closer look. In this study, we will evaluate one of the sites mentioned above, specifically the article "Instagram Features" .
His answer was C Level Executive List short - NO. Gary Illyes - Basically we dont And reason? Signals from social networks (such as likes, comments or shares on Facebook) are not controlled by Google itself and are therefore unreliable in the long term (Google cannot influence any changes, etc.). But we at Taste like to verify the theory in practice (and in the Czech market we also have to take into account the Seznam search engine) and that's why we decided to test the hypothesis. Since Facebook is still among the most used social networks in the Czech Republic, we chose it for the experiment.
The result was what we all expected. The experiment did not confirm the influence of social networks on SERP positions . But let's start right from the beginning. For the experiment, we used an article on the blog of one of our clients and two articles from our company blog sunitka.cz ( Company Profile on Instagram and Instagram Features ). All 3 articles had about the same course of testing, and also about the same results. Let's take a closer look. In this study, we will evaluate one of the sites mentioned above, specifically the article "Instagram Features" .