Post by account_disabled on Jan 22, 2024 8:19:08 GMT
Our case clearly shows how you can quickly achieve great results with an integrated approach to promotion and absolute synergy with the client. General information about the project Website name : dybok.com.ua Domain registration date : 2010 Promotion region : all of Ukraine Topic : furniture sales, one of the largest online stores on the Ukrainian market Goals : increasing traffic and conversion, improving website visibility Our company’s service : implementation of comprehensive Internet marketing DYBOK is a network that sells furniture from Ukrainian factories. The company's hypermarkets are located in 5 cities of the country: Lviv, Lutsk, Rivne, Varash and Neteshyn. Online trading is also carried out through the website dybok.com.ua. Today, this online store is one of the largest in the country in the field of furniture sales.
The sum of monthly traffic indicators amounted to 500 thousand visits. Our client's main pain points Before us, the Dybok company collaborated with another Ukrainian agency for six months. That is, at the time of application, the project had an advertising structure. Some things have already been implemented (for example, detailed analy B2B Email List tics were introduced), which was even convenient. But at the same time, working under such conditions is usually more difficult. We had to implement our strategy in such a way that not only did not reduce the results already achieved, but also improved them. The key parameters that were available at the start of the work were as follows: The key parameters that were available at the dawn of the start of work are as follows: Our solutions Based on the data provided, we initially decided to work through two channels:
Contextual advertising on Google (including Google Merchant). Targeting on social networks. These areas were chosen because they had previously provided lead generation to the client. Our task was to increase the results through these channels. But to ensure maximum efficiency, it was important to approach the problem in a comprehensive manner. Therefore, first of all, we decided to supplement these advertising channels with organic traffic. It was on the basis of this decision that the search engine optimization of the Dybok online store was planned. It was based on work in three areas: Online store promotion. Contextual advertising in the Google search network (including Google Merchant). Setting up targets on social networks. Features of search engine promotion of the Dybok website Our predecessors used this channel to attract traffic.
The sum of monthly traffic indicators amounted to 500 thousand visits. Our client's main pain points Before us, the Dybok company collaborated with another Ukrainian agency for six months. That is, at the time of application, the project had an advertising structure. Some things have already been implemented (for example, detailed analy B2B Email List tics were introduced), which was even convenient. But at the same time, working under such conditions is usually more difficult. We had to implement our strategy in such a way that not only did not reduce the results already achieved, but also improved them. The key parameters that were available at the start of the work were as follows: The key parameters that were available at the dawn of the start of work are as follows: Our solutions Based on the data provided, we initially decided to work through two channels:
Contextual advertising on Google (including Google Merchant). Targeting on social networks. These areas were chosen because they had previously provided lead generation to the client. Our task was to increase the results through these channels. But to ensure maximum efficiency, it was important to approach the problem in a comprehensive manner. Therefore, first of all, we decided to supplement these advertising channels with organic traffic. It was on the basis of this decision that the search engine optimization of the Dybok online store was planned. It was based on work in three areas: Online store promotion. Contextual advertising in the Google search network (including Google Merchant). Setting up targets on social networks. Features of search engine promotion of the Dybok website Our predecessors used this channel to attract traffic.