Post by account_disabled on Feb 18, 2024 5:07:41 GMT
Second, we’ve changed “customer acquisition” into “new leads and drive sales” – something that business people will readily understand. Epicor epicor “Get started! Choose the right retail software partner for your business!” Wow, someone really likes exclamation points… and vague copy. One of the problems with this page is that it actually has two headlines. The one on the right doesn’t add much value and seems more like a tagline. I would definitely test whether removing it affects attention on this page.
The headline on the left has some serious Buy TG Database issues. The first sentence, “get started,” is rubbish and doesn’t add any value. This headline just raises questions in my mind instead of answering them: What am I starting? Why am I starting it? What makes Epicor the ‘right…partner’ for my business?? None of these questions are answered in this headline. Let’s try to restructure it: “Retail software solutions” “Learn how you can balance prices and profit with flexible retail software” “Gain instant access to these reports.
It removes any vague statements and answers some questions right away. “Learn how” keeps our headline relevant to the offer on the landing page. And finally we have added a benefit by talking about balancing pricing and profit. Business-software.com business-software “Reviews of 10 contract management software vendors” “Vendor comparisons to help you find the best contract management software for your company” This landing page headline is sooooo close to a win that to the untrained eye it may seem completely acceptable.
The headline on the left has some serious Buy TG Database issues. The first sentence, “get started,” is rubbish and doesn’t add any value. This headline just raises questions in my mind instead of answering them: What am I starting? Why am I starting it? What makes Epicor the ‘right…partner’ for my business?? None of these questions are answered in this headline. Let’s try to restructure it: “Retail software solutions” “Learn how you can balance prices and profit with flexible retail software” “Gain instant access to these reports.
It removes any vague statements and answers some questions right away. “Learn how” keeps our headline relevant to the offer on the landing page. And finally we have added a benefit by talking about balancing pricing and profit. Business-software.com business-software “Reviews of 10 contract management software vendors” “Vendor comparisons to help you find the best contract management software for your company” This landing page headline is sooooo close to a win that to the untrained eye it may seem completely acceptable.