Post by jferdousy427 on Feb 20, 2024 8:35:10 GMT
How do I know if landing page pre-abandonment is affecting me? To get a measure of the problem, you need to compare data from different systems: on the one hand, the clicks you’ve purchased, and on the other, the pageviews logged in your analytics tool. The difference between these is the important thing: the wider the gap between the clicks you’ve paid for and the visits to the landing page you’ve actually received, the worse your pre-abandonment is. Here’s a walk-through of .
In this example, we calculate the pre-abandonment Brazil Phone Number rate on a Google Adwords campaign. (An important note: to get accurate numbers you need to make sure that your Google Adwords and Google Analytics accounts are connected correctly.) Create a custom report in Google Analytics. Add the Date and Ad Destination URL as Dimensions. This allows you to chunk your data over time by landing page for easier analysis.
step_2 Add the following metrics: Pageviews (if a user views the same page twice, Google will count two pageviews, which can make it look like you have fewer clicks than views, so this metric gives you the lower bound for pre-abandonment). Unique Pageviews (Google only counts one page view per user with this metric, and so if a user clicks an ad twice Google will measure two clicks, but just one unique pageview. Therefore, this gives you the upper bound of the problem).
In this example, we calculate the pre-abandonment Brazil Phone Number rate on a Google Adwords campaign. (An important note: to get accurate numbers you need to make sure that your Google Adwords and Google Analytics accounts are connected correctly.) Create a custom report in Google Analytics. Add the Date and Ad Destination URL as Dimensions. This allows you to chunk your data over time by landing page for easier analysis.
step_2 Add the following metrics: Pageviews (if a user views the same page twice, Google will count two pageviews, which can make it look like you have fewer clicks than views, so this metric gives you the lower bound for pre-abandonment). Unique Pageviews (Google only counts one page view per user with this metric, and so if a user clicks an ad twice Google will measure two clicks, but just one unique pageview. Therefore, this gives you the upper bound of the problem).