Post by account_disabled on Feb 24, 2024 4:20:44 GMT
The month of February will not only be special because 2024 is a leap February, nor because the month dedicated to lovers returns, but because if one of the strategies you adopt for your marketing are newsletters you will necessarily have to check that you are in line with the new rules of Google. The idea that anything can arrive in inboxes is now waning. The big G announced on 3 October last year its intention, starting from 2024, to make Gmail inboxes a slightly safer, tidier and, above all, spam-free place . how to authenticate newsletter email messages so they don't end up in ospam Google fights unwanted advertising in the inboxAnd for this very reason, to reduce the amount of spam and unverified emails, new rules are about to come into force for all those who send bulk messages to recipients who have a Gmail inbox .
In the October post America Mobile Number List this type of senders is called " bulk senders ", which in practice identifies not only those who try to attract unsuspecting users into their fraudulent network but also anyone who has a newsletter that reaches a good number of users . So let's review together what the rules are and how to prepare to be in line with what Google requires and thus continue to use newsletters for the excellent marketing tool they represent. Newsletters arriving in Gmail must be verified As mentioned in the post on The Keyword blog in October, we read that in practice the need to have systems for controlling and verifying senders of bulk emails has the aim of reducing spam and dangerous messages. It is worth remembering, in fact, that many of the IT scams that travel through mailboxes do so using phantom addresses that resemble those of real services.
By requiring sender verification , scams are reduced because there is no longer any way to actually have an address that can go unnoticed. Google's work in this regard for Gmail users began in 2022, when the first requirements were introduced but, the blog post continues, there is more work to be done. And this work will begin in February. But what are the three requirements that Google wants for messages arriving in Gmail inboxes? First of all, the senders of many emails at the same time (Google indicates 5 thousand emails per day as the threshold), then again those who manage a newsletter for example, will have to authenticate the messages.
In the October post America Mobile Number List this type of senders is called " bulk senders ", which in practice identifies not only those who try to attract unsuspecting users into their fraudulent network but also anyone who has a newsletter that reaches a good number of users . So let's review together what the rules are and how to prepare to be in line with what Google requires and thus continue to use newsletters for the excellent marketing tool they represent. Newsletters arriving in Gmail must be verified As mentioned in the post on The Keyword blog in October, we read that in practice the need to have systems for controlling and verifying senders of bulk emails has the aim of reducing spam and dangerous messages. It is worth remembering, in fact, that many of the IT scams that travel through mailboxes do so using phantom addresses that resemble those of real services.
By requiring sender verification , scams are reduced because there is no longer any way to actually have an address that can go unnoticed. Google's work in this regard for Gmail users began in 2022, when the first requirements were introduced but, the blog post continues, there is more work to be done. And this work will begin in February. But what are the three requirements that Google wants for messages arriving in Gmail inboxes? First of all, the senders of many emails at the same time (Google indicates 5 thousand emails per day as the threshold), then again those who manage a newsletter for example, will have to authenticate the messages.