Post by account_disabled on Mar 4, 2024 7:00:13 GMT
The question seems legitimate these days: the commercial potential of social networks might lead you to think that it is better to focus there than on SEO for your site. It's true that these platforms are very useful for business, but are they really more effective than search engines? Let's find out together by analyzing some recent data! How useful is SEO? A bit of data... DIFFERENT USES FOR DIFFERENT CHANNELS Sometimes we tend to forget it but social networks were born for entertainment and interaction.
And not all of them respond to SEO Denmark Phone Number since they were not created with purely commercial purposes. Search engines, like Google, have a different goal: they have to answer questions! Therefore those who consult them already start from a more favorable condition for action. This type of audience can be converted more easily. A STUDY ON SESSIONS IN E-COMMERCE The E-commerce KPI Benchmarks study carried out in 2016 examined 87 million sessions on e-commerce sites . Google generates 69% of total traffic and 61% of revenue! What do these data mean? That SEO is essential because search engines are still the main source of traffic and conversions.
But that's not all: 43% of traffic comes from organic searches! Therefore the optimization and positioning of a site are confirmed as more powerful elements than paid ads also for conversions. Where are social networks in these statistics? Facebook is responsible for only 2% of the turnover and a further 7% comes from a set of less important sources including other social networks and Display Advertising. The data is clear: Google represents the first source of traffic and revenue! THE IMPORTANCE OF A RESPONSIVE SITE 42% of accesses were recorded from mobile devices. The associated turnover is actually low, only 21%, but the quality of navigation remains important.
And not all of them respond to SEO Denmark Phone Number since they were not created with purely commercial purposes. Search engines, like Google, have a different goal: they have to answer questions! Therefore those who consult them already start from a more favorable condition for action. This type of audience can be converted more easily. A STUDY ON SESSIONS IN E-COMMERCE The E-commerce KPI Benchmarks study carried out in 2016 examined 87 million sessions on e-commerce sites . Google generates 69% of total traffic and 61% of revenue! What do these data mean? That SEO is essential because search engines are still the main source of traffic and conversions.
But that's not all: 43% of traffic comes from organic searches! Therefore the optimization and positioning of a site are confirmed as more powerful elements than paid ads also for conversions. Where are social networks in these statistics? Facebook is responsible for only 2% of the turnover and a further 7% comes from a set of less important sources including other social networks and Display Advertising. The data is clear: Google represents the first source of traffic and revenue! THE IMPORTANCE OF A RESPONSIVE SITE 42% of accesses were recorded from mobile devices. The associated turnover is actually low, only 21%, but the quality of navigation remains important.