Post by afifatabassum on Mar 11, 2024 3:55:34 GMT
Marketing automation is a growing trend that is invading the field of small and medium-sized businesses with important success stories. In particular, marketing automation also represents the future for retail SMEs, or rather for all those companies that operate mainly offline. ” By carefully planning your marketing and communication strategy and inserting marketing automation tools within it, you have the possibility of constantly staying in contact with your customers, building a lasting relationship with them even in places other than the physical store, and building their loyalty. and, at the same time, save time to reinvest in managing your company.
This means maximizing the potential of your Brazil Phone Number current customers by seeing new future purchasing prospects. Go where your heart takes you… or rather, the customer! If you run a traditional store and sell mostly offline, think of online marketing as an opportunity to offer your customers more channels to communicate with your company (and therefore sell more). Nowadays the offline and online worlds are completely integrated . People tend to research products online, find out about them and purchase them offline ( ROPO effect - Research Online Purchase offline ) or do the reverse process (reverse ROPO).
In both cases you need to take into account the fact that your customers are spending more and more time online, which is why the time has come to create an extremely solid presence (and experience), precisely in those digital places where your interlocutors find each other, exchange ideas and develop conversations. We are talking about social networks, the place par excellence to create brand awareness. The ROPO effect Combine online and offline in a way that makes sense Customers are the backbone of any business. It doesn't matter how innovative your business idea will be if you don't involve your customers and retain them at an increasingly higher percentage. This means staying on the market for an increasingly longer time.
This means maximizing the potential of your Brazil Phone Number current customers by seeing new future purchasing prospects. Go where your heart takes you… or rather, the customer! If you run a traditional store and sell mostly offline, think of online marketing as an opportunity to offer your customers more channels to communicate with your company (and therefore sell more). Nowadays the offline and online worlds are completely integrated . People tend to research products online, find out about them and purchase them offline ( ROPO effect - Research Online Purchase offline ) or do the reverse process (reverse ROPO).
In both cases you need to take into account the fact that your customers are spending more and more time online, which is why the time has come to create an extremely solid presence (and experience), precisely in those digital places where your interlocutors find each other, exchange ideas and develop conversations. We are talking about social networks, the place par excellence to create brand awareness. The ROPO effect Combine online and offline in a way that makes sense Customers are the backbone of any business. It doesn't matter how innovative your business idea will be if you don't involve your customers and retain them at an increasingly higher percentage. This means staying on the market for an increasingly longer time.