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Post by rasedul on Oct 3, 2023 3:58:19 GMT
Every time someone performs a search on Google, Ads holds an auction for the searched keyword. The process determines which ads will be displayed for this search and in what order they will be displayed in the search result (SERP). Whenever an ad is eligible to appear in a search, it goes through this ad auction. But this is not a simple auction in which the highest bidder wins. Ads will be ranked alongside those of Middle East Mobile Number List other advertisers based on the ad rank, which is determined by your maximum cost per click (CPC) and Quality Score. This means that if your Quality Score is higher than another advertiser directly below you, your ranking may be higher, even if their bid is higher than yours. In summary, choosing the location works as follows: When someone performs a search, the Google Ads system finds all the ads whose keywords match the search. Of these ads, the system ignores all those that are not qualified, such as rejected ads or ads targeting a different country. Of the remaining ads, only those with a sufficiently high Ad Rank can be displayed. Ad rank is a combination of your bid and your ad's Quality Score. google ads That way, thanks to the Quality Index, even if the competition's bids are higher than yours, your ad can still get a more prominent position for a lower price, using your chosen keyword.
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